The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Motorby
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Entrance Banners
Agency: Artplan / Rio de Janeiro
Client: Banco do Brasil Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Audi Moment
Agency: Venables Bell and Partners / San Francisco
Client: Audi of America Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Cuttin Up
Agency: BBDO Atlanta / Atlanta
Client: Alliance Theatre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Titanic Ambient
Agency: Carmichael Lynch / Minneapolis
Client: Denver Museum Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Omaka
Agency: Clemenger BBDO / Wellington
Client: Omaka Aviation Heritage Centre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Breakup
Agency: DDB / Auckland
Client: SKY Television Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Bologna on Wheels
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Color Tokyo!
Agency: HAKUHODO + HAKUHODO Kettle / Tokyo
Client: SONY MARKETING JAPAN Inc. Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Stride Photo Booth
Agency: JWT / New York
Client: Cadbury Adams / Stride Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Fresh Salads
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Xbox: Halo 3 - Jake Courage Cinema Project
Agency: McCann Erickson / London
Client: Xbox Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
XBOX JFK Terminal
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Subaru Transporter
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Subaru Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Discovery Channel - London Ink
Agency: Mother / London
Client: Discovery Channel Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Swimming Pool
Agency: Ogilvy & Mather / Mumbai
Client: HSBC Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Gridlock
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client: DHL Express (HK) Ltd Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
WWF Paper Dispenser
Agency: Saatchi & Saatchi CPH / Copenhagen K
Client: World Wildlife Foundation Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
MINI NIGHT PROJECTIONS
Agency: TAXI 2 / Toronto
Client: MINI Canada Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
In an ABSOLUT World - Week
Agency: TBWA\ Germany / Berlin
Client: MAXXIUM Germany - ABSOLUT VODKA Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Warehouses
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Nissan Interstar Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Washroom
Agency: TBWA\Tequila Singapore / Singapore
Client: SPE-Networks Asia Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
THE TV AD THAT PHONED YOU
Agency: Y&R Auckland / Auckland
Client: NZ RED CROSS Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Making of/John 117 Monument
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08075A
Award:
2008 Advertising Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08451A
Award:
2008 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08076A
Award:
2008 Advertising Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Motorby
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08077A
Award:
2008 Advertising Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Banco do Brasil
Title:
Entrance Banners
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08441A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell and Partners / San Francisco
Client:
Audi of America
Title:
Audi Moment
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08442A
Award:
2008 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Alliance Theatre
Title:
Cuttin Up
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08443A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08444A
Award:
2008 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Denver Museum
Title:
Titanic Ambient
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08445A
Award:
2008 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Omaka Aviation Heritage Centre
Title:
Omaka
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08446A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
The Breakup
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08447A
Award:
2008 Advertising Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Bologna on Wheels
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08448A
Award:
2008 Advertising Merit Award
Agency:
HAKUHODO + HAKUHODO Kettle / Tokyo
Client:
SONY MARKETING JAPAN Inc.
Title:
Color Tokyo!
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08449A
Award:
2008 Advertising Merit Award
Agency:
JWT / New York
Client:
Cadbury Adams / Stride
Title:
Stride Photo Booth
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08450A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Fresh Salads
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08452A
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson / London
Client:
Xbox
Title:
Xbox: Halo 3 - Jake Courage Cinema Project
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08453A
Award:
2008 Advertising Merit Award
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
XBOX JFK Terminal
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08454A
Award:
2008 Advertising Merit Award
Agency:
Miles Calcraft Briginshaw Duffy / London
Client:
Subaru
Title:
Subaru Transporter
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08455A
Award:
2008 Advertising Merit Award
Agency:
Mother / London
Client:
Discovery Channel
Title:
Discovery Channel - London Ink
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08456A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
HSBC
Title:
Swimming Pool
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08457A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client:
DHL Express (HK) Ltd
Title:
Gridlock
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08458A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi CPH / Copenhagen K
Client:
World Wildlife Foundation
Title:
WWF Paper Dispenser
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08459A
Award:
2008 Advertising Merit Award
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
MINI NIGHT PROJECTIONS
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08460A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
MAXXIUM Germany - ABSOLUT VODKA
Title:
In an ABSOLUT World - Week
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08461A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Nissan Interstar
Title:
Warehouses
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08462A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Tequila Singapore / Singapore
Client:
SPE-Networks Asia
Title:
Washroom
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08463A